WVIR launches CW29

Brent Finnegan -- September 19th, 2006

The Valley now has a semi-local CW channel. WVIR in Charlottesville launched CW29 this week. If you have Adelphia/Comcast, you should be able to watch quality programs like “America’s Next Top Model” and “Girlfriends” on channel 63. But for some odd reason (Comcast scheduling?) it’s moving over to channel 15 September 30th.

The CW has been called the “bastard child” of UPN and the WB. This week, the joint venture between two media giants (CBS Corp and AOL Time Warner) is settled. They’re launching CW nationwide, keeping the more successful programs from UPN and the WB.

Folks at TV 3 don’t seem worried. GM Tracy Jones calls it “another voice in the marketplace.” Since most people in H’burg get NBC 29 anyway, that remains to be seen. The CW29 website appears to be very consumer friendly, hip and trendy, promoting viewer feedback, “eco-chic” lifestyles, and local music on the 10 o’clock news.

The music, arts and theatre scene in and around Central Virginia and the Shenandoah Valley is booming… That’s where the CW Scene comes in. Every Wednesday at 10 we’ll tell you about what’s happening in your community and what events you should see that coming weekend. From exhibits to events we’ve got The Scene covered.

There’s no doubt that 29 is gearing their trendy local news toward the same demographic DNR’s Rocktown is going after. Will they be more successful at marketing to the niche? Time will tell.


2 Responses to “WVIR launches CW29”

  1. larsen says:

    What is the actual demographic Rocktown and CW29 is after? 20-30, male & female, or something like that? I wonder if the City of Hburg and Rham County folks expect a surge in that age-group, or are we really talking about the JMU student population, now expected to expand to 22,000 in the near future? It’s a little scary to think that the college culture would encourage watching shows like “Top Model” and “Girlfriends,” but it’s amazing/depressing to find out that otherwise mature people you know actually watch shows like those.

  2. Barnabas says:

    I believe the demographic is from teens to mid-thirties.
    I’m not suprised when I find out people in my age group(20’s) watch those shows. But I am suprised when I find out that people that I know watch them. I don’t have TV, I watch Netflix and thats about it. I

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