Brent Finnegan -- February 22nd, 2008
I haven’t really noticed that TV3′s website is “easier to navigate” (Is it? If so, how?) but I did notice four new videos up on their site that appear to be little jabs at the DNR’s E-edition.
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Friendly City Food Co-Op, Harrisonburg’s consumer-owned grocery, invites the community to come see its new destination for natural, organic and locally-produced products at the store’s grand opening 11 a.m.-5 p.m. July 9 at 150 East Wolfe Street. A ribbon-cutting ceremony will take place at 11 a.m. with Virginia Commissioner of Agriculture Matt Lohr, Harrisonburg Mayor [...]
HARRISONBURG, VA — Friendly City Food Co-op, slated to open this month in Harrisonburg, Va., has become the newest member of the National Cooperative Grocers Association (NCGA), a business services cooperative serving 120 consumer-owned food co-ops nationwide. NCGA helps unify food co-ops in order to optimize operational and marketing resources, strengthen purchasing power, and ultimately [...]
May 2: Harrisonburg was honored when the League of American Bicyclists announced the latest round of Bicycle Friendly Community (BFC) designations over the weekend to kick off May as National Bike Month. Out of the 45 new applicants that the program received, 21 communities received awards. Harrisonburg was given a bronze‐level Bicycle Friendly Community designation. [...]
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I saw one of those ads on TV this morning. Good writing, and I think it makes the point. Not that I think the WHSV site is better than the DNR site (especially considering commenting and story depth), but it’s an effective ad campaign.
I also thought that quote, “deadlines only apply to print media,” was a good one, simply because I used to work in live television. There’s no deadline more strict that when it’s live, on-the-air. What are you going to do, tell the people watching to hold on a few minutes while you finish writing the story?
But, I agree. The general concept goes along with everything I’ve said before about the need to keep the website updated, and posting stories as they’re finished, as opposed to posting all of them at 12:30 am, when everyone’s asleep.
I think those ads are just silly… there is no reason print publications shouldn’t be capable of being a viable option for developing stories. The web and multimedia are always on, whether or not they are taken advantage of by area outlets. But to be fair, major stories do get some online exposure. I’m trying to change things at my job (The Breeze), but it takes a huge procedural change to get all the necessary people on-board to fully utilize the timeliness of the web.
The DNR actually seems to do a decent job of posting breaking news through the day, and not waiting for the next day (as the ads would suggest). For example, Dean Keener resigned today, and both media sources reported it online fairly quickly:
WHSV (5:14 p.m.)
DNR (6:02 p.m.)
Admittedly, the DNR does the bulk of their online publishing all in one batch, a day at a time (to match the printed publication) — but the ads aren’t entirely truthful, as the DNR does publish stories between print editions (see above).
AND — the DNR’s story actually made it to my RSS reader faster….
DNR (6:02 p.m.)
WHSV (6:08 p.m.)
Just another example of TV-3′s mean spirited but creative attacks against its competitors. First it was the super hero ad making fun of WVIR. Now they’re going after the DNR. In a competitive media world, I guess it makes sense. But it does make me wonder if Hburg news should be watching its back too. If this site gets too popular, it could be next on the HSV hit list.
I would consider that an honor.
Oooh…what if we have a contest for commercials for hburgnews?
WHSV attacking Hburg would be a hilarious attempt in futility! It would be satire of Larry Flint proportions.
Hburgnews: We don’t make it up; we only point the way.
Hburgnews: A blog, not a bog.
Hburgnews: Helping you decide what to talk about.
With the new WHSV.COM (which launched on 12/31/2007), our goals were simplicity, consistency, more streamlined categories, user-friendliness, and easier navigation. Our desire was for visitors and regular viewers to have a positive experience, and to come back to WHSV.COM often. We also wanted our advertisers to get adequate exposure. With our recent video ad campaign, we are primarily trying to point out for consumers the advantages of our web channel as a medium versus print media in general. Obviously, two advantages are accessibility and affordability (“always on” and “always free”).
Thanks for stopping by, whsv.com.