New 105.1 La Gran D

Thanh -- December 10th, 2008

A new radio station was launched by Verstandig Broadcasting on Tuesday December 9, on 105.1 called La Gran D. This new station replaces 105.1 Country Legends. I am told this is currently the only hispanic radio station in the Valley.

38 Responses to “New 105.1 La Gran D”

  1. Jeremy Aldrich says:

    I just saw something about this yesterday on Myron’s site. I haven’t tuned in yet, but I have high hopes that this station will do very well.

  2. Emmy says:

    I think it will do very well and I’m glad they started it. It sounds like it was well thought out.

  3. Renee says:

    Huh, neat. This is a great place for a Hispanic station!

  4. republitarian says:

    I listened for quite awhile yesterday. Gave me a chance to brush up on my mexican a little, and I learned that latinos use quite a bit of the kazoo in their music.

  5. JGFitzgerald says:

    The language is called Spanish. Referring to the language, or to all Latinos, as “mexican” is considered insulting by many Latinos. Much like referring to rednecks as bumpkins.

  6. cook says:

    There is a Spanish-language radio station out of Woodstock or Mount Jackson, but I don’t know if it is currently on the air. They have been off-and-on several times over the past few years. I think it is an AM station, but I am not sure about that.

  7. Thanh says:

    Please excuse me for my ignorance. But I am curious, should I have referred to the radio station (in the post) as “a new *Spanish* radio station” instead of hispanic? I used the term hispanic because that’s how the information was passed along to me, and I didn’t think twice about it. What would be the proper reference? Are the terms used somewhat interchangable? I find the wikipedia entry for “Hispanic” interesting but somewhat confusing too. Thanks!

  8. The Valley Progressive says:

    Truth be told, rednecks are too stupid to be insulted ,otherwise they wouldn’t proudly refer to themselves as rednecks. As for the radio station, the format change has to be a good thing. ANYTHING is better than country!

  9. Renee says:

    Thanh, as far as I know (and someone please correct me if I’m wrong) Latino or Hispanic are fine for describing the racial group as a whole, and the language is Spanish, so calling the radio station either “Hispanic radio” or “Spanish-language radio” would be fine.

    I agree with Joe that referring to the language as “Mexican” is a no-no, as many spanish-speaking people here are not Mexican, but when I first read republitarian’s comment, I gave the benefit of the doubt and assumed he meant he spoke “Mexican Spanish” (meaning using the Mexican-specific versions of some Spanish words as the locals would) at some point.

    If not then yeah, republitarian, please don’t refer to the language as “mexican”.

  10. JGFitzgerald says:

    Generally, think of the transition from Negro to black to African-American. There’s been a similar one from Chicano to Hispanic to Latino.

    Specifically, “Spanish-language station” would be most neutral.

  11. The Valley Progressive says:

    Kudos to Verstandig for being progressive enough to take this next step. You know that the rascist, NEOCONs in charge of Clear Channel would never do it.

  12. Breslau says:

    Latinos are not a racial group. They’re an ethnic group. However, calling all Latinos,American-born or foreign, is just really, really rude.

  13. Breslau says:

    In the above, I meant to say that calling all Latinos “Mexicans” is just really, really rude. Whoops.

  14. Jeremy Aldrich says:

    From what I’ve read, “Hispanic” is a designation that was essentially created by bureaucrats and marketers in an attempt to create, out of many diverse cultural groups which speak Spanish, a single target group. Not unlike if Americans, Indians, Australians, and Kenyans all immigrated to a country (say, China), and they tried to redefine us all as part of one single cultural group just because of our common language.

    I did get a chance to listen to La Gran D for a little while today, and it definitely is targeted widely (one of the promos said in Spanish “Your lifestyle, your food, your friends, your music…”) with a strong representation of Mexican music as opposed to Puerto Rican, Cuban, or South American styles. So I think it’s okay to call it a “Hispanic station” or a “Spanish-language station” since both are descriptive of what they’re trying to be.

    Latino, by the way, encompasses more than just Spanish speakers. Technically, it would be ANYONE who is from or has origins in Latin America (those parts of North and South America were Latin-based languages like Spanish, Portuguese, or French are in wide use). In practice, though, French speakers from the Caribbean and South America are not usually included in the designation, though Brazilians (who speak Portuguese) usually are. And strangely, many who speak Amerindian languages are also covered by the typical grouping of “Latino”, even though their languages have no relation to Latin. According to the US Census, Latino=Hispanic and is only for Spanish speakers. Confusing, huh?

    So, to recap:

    Someone from Mexico – Hispanic and Latino
    Someone from Spain – Hispanic but not Latino
    Someone from Brazil – Not Latino for Census purposes, but usually considered Latino, but not Hispanic
    Someone from Haiti – Technically Latino, but not usually considered such, and not Hispanic
    Someone from Aruba (Dutch) or Jamaica (English) – Neither Latino nor Hispanic (but why don’t we consider Canada, with its French language, to be part of Latin America?)
    Quechua speaker in Peru – Not Latino for Census purposes, but usually considered Latino, but not Hispanic

    Further reading:

    Both Hispanic or Latino can describe people of any race or mixture of races.

  15. Renee says:

    Yes, I shouldn’t have said racial group, but ethnic group. Of course spanish-speaking people are of all races.

    Thanks for the breakdown, Jeremy! I always assumed Latino referred to the Latin roots of the language rather than ‘Latin America’, and you make a good point about whether French-speaking parts of the Americas should be considered Latino!

    So Brazilians are not technically Hispanic because they speak Portugese?

    I always thought it was interesting they are lumped together as “Hispanic” in affirmative-action-type forms, and it’s interesting that it is kind of a political creation. Sometimes they will say “non-white hispanic”. I could bubble in “Hispanic” since my grandmother is Puerto Rican, but I usually don’t bubble any in or choose “Other” if that is an option. Also, I’m a 1/4 French and 1/4 + 1/4 Czechoslovakian (a grandparent on each side). So I’m 3/4 “white” and 1/4 “Hispanic” and the “Non-White Hispanic” option always threw me off. Anyway… the division of races by census-takers is a whole other topic!

    I wonder what a black person of Spanish descent would consider themselves Hispanic or African-American when having to bubble in the forms?

  16. Del says:

    Valley Progressive, I’m not a fan of Clear Channel’s politics any more than you but in the end they’re out to make money like all broadcasters. I believe if you check, Clear Channel operates a number of Spanish language radio stations in larger markets.

  17. Watchman says:

    When hispanics become the majority in this country, I hope they are as concerned about political correctness as much as many of the bloggers here are.

  18. Jeremy Aldrich says:

    Renee, we have a lot of students from the Dominican Republic (who are usually dark-skinned but speak Spanish) who have that very same “identity crisis” you asked about…when they first arrive in the US they definitely associate themselves with other Hispanics. Once they’ve been here a while, some take on the African-American cultural identity. It’s a pretty fascinating sociological phenomenon to watch.

    We’ve also got a lot of kids whose skin is as white as the driven snow from Uruguay, Argentina and some from Cuba.

    Cuba, by the way, runs the field in terms of skin pigmentation among its population.

  19. JGFitzgerald says:

    I’ve been years trying to figure out what these people mean by political correctness. Accuracy?

  20. Jeremy Aldrich says:

    Watchman, I wonder if that’s what they said about the Irish. Weren’t they supposed to be part of some Papist conspiracy to take over the United States? Yet now, we don’t think twice about lumping people of Irish and English ancestry together – a concept unthinkable in the mid-1800’s.

    I’m sure that many of the current ideas about what will happen “when hispanics become the majority” will seem just as ridiculous to future generations.

  21. Watchman says:

    Please don’t take offense at “these people”! I just said I hope the mexicans return the favor. Hopefully they did say that about the Irish. Hopefully the Irish would. You mention a Papist conspiracy. If Moslems become a majority will they make sure Christians are afforded “accurracy?

  22. Emmy says:

    I think the best thing one can do is attempt to use the least offensive terms possible and hope that if someone is offended or would prefer to be referred to in some other way that they will kindly correct you. Another thing I have done is ask people I’m friendly with what they prefer.

    I think if you make the attempt to be respectful, people are more receptive and will help you out. I’m not sure it’s about being PC as much as it is about just being respectful.

  23. Watchman says:

    Very well said Emmy. For the most part hburgnews bloggers are very respectful. As the racial, ethnic, and religious make up of the United States changes, and the Valley in particuliar, changes I hope any groups that become the majority show this kind of respect. Should the majority change it will be interesting to see if they do.

  24. republitarian says:

    Yeah, I agree with Emmy. If you give respect, you’ll get respect. Sometimes, however, people jump to the conclusion that your trying to offend when you make a mistake in ignorance.

  25. Oz Blackaller says:

    OK OK OK
    let’s all get along please, no one is perfect, and with a little bit of exchange of ideas we can all learn from each other
    Hispanics- not a bad word to use, it is what it is
    Mexicans- people from Mexico, and only from Mexico
    Latinos- not quite sure I know who falls in this category
    Hispanics- everyone from hispanic descent, people who speak spanish

    also, the station plays only Mexican Music, that is, music from mexico made by Mexican bands, so, I wouldn’t yet call it Hispanic radio station

  26. Del says:

    Is Verstandig producing local commercials in Spanish?

  27. Renee says:

    Jeremy, thanks for your reply. That is really interesting!

    Del, good question! Glad to be back on topic :)

  28. Karl says:

    Del, My understanding is that local businesses have or will purchase commercials to run on the new station. Those commercials depending on the business may be produced by an outside agency or may be produced in house. Not sure if you were asking if local commercials would run or if Verstandig would be producing local commercials in Spanish. In either case the answer is yes, or at least that is my understanding.

  29. Del says:

    Thanks Karl. My question was if Verstandig would be producing local commercials in Spanish in house. No axe to grind! Just idle curiosity about the economics of needing bilingual sales and production staff versus the revenue from only one station. Maybe you had the person or people needed on board already. I don’t speak Spanish but I assume you’re primarily using some kind of syndicated format as opposed to local announcers? Sounds a little “cheesy” to me compared to other Latin formats I’ve listened to but maybe that’s because it’s a lot of Christmas music?

  30. Del says:

    Answering my own question, I’m seeing a syndicated format called “La Gran D” described as “a big-tent, “hot hits” format for Spanish-speaking people of all backgrounds” including “Ranchera, Norteno, Banda, Grupos, Tropical and Tejano music.” Is that what you’re using?

  31. Karl says:


    Again, speaking from my limited knowledge…Yes La Gran D is a syndicated format. Basically it’s top 40 (like Q101), but for the Hispanic population. I can tell you that a lot of research and time went into the decision to go with that particular service. I understand this will be a phased in operation with more locally produced content as we go along. Currently there’s a community calander and we are working towards some local news content as well. We are learning as we go along, but the bottom line was that the population was too large to ignore and we had an underperforming format that needed to be changed. Hope that info helps. Personally, I think this is the smartest thing the company has done in the nearly 10 years I have been here.

  32. Oz Blackaller says:

    Ranchera, Norteno, Banda, Grupos, Tropical and Tejano
    out of all these options, the only one that’s not mexican is Tropical, all others are what Mexicans listen to
    We have in this area puerto ricans, salvadorias, hondurians, guatemalians? and people from south america as well

  33. Del says:

    I say give them a break, Oz. They’ve taken the huge step of starting a Spanish speaking station. They can’t possibly target every demographic fraction. There are people in this area who like Kurdish music , Buck Owens or the Ramones who aren’t being served by local commercial radio either.

  34. Danny says:

    This Hispanic from South America will not be listening to Central American music such as Rancheras, Norteño, Banda, Grupos, Tropical and Tejano.

    Nevertheless, I think it’s a great idea that folks from Central America (mostly Mexican and Salvadorean), enjoy music in their native language (which, btw, is different than the “Castellano” that we speak in some South American countries. But that’s a different story)

  35. Jeremy Aldrich says:

    I spoke to Bill Phipps this afternoon, who besides being an on-air personality is also the program director for La Gran D and Lite 96.1 as well.

    Phipps said that yes, it is a syndicated format labeled as “Mexican regional”, which is the most popular Spanish language format in the US. He said that plans and discussions are underway for more local content and specialized shows. He also said that the Spanish language commercials are produced in-house (as most of their commercials for other stations are) and they have a bilingual staffer who is married to a Hispanic man.

    He also said that the station went on the air on midnight this Monday (is that technically Tuesday? I’m never sure) and that the reception from the Hispanic community has been very positive.

  36. Oz Blackaller says:

    Both Del and Jeremy are right.
    The majority group amongst minorities is the hispanic group. Within the Hispanic group, Mexicans make at least 70% of that group.
    Anyway, I guess all other hispanic groups will have to wait for a while before we hear reggaeton, bachata, salsa, bolero, both rock and pop in spanish.
    Good job for the station. Ever since I moved here in 2000 I knew Harrisonburg had the biggest concentration of hispanics in all Virginia, and I couldn’t believe the market was not being targeted better.

  37. Oz Blackaller says:

    Please read all messages above and educate yourself a little bit my friend.
    Central America does not include Mexico, and the music you just mentioned is not from central America.

    Also, I don’t know that anyone on this side of the world speaks “Castellano” we all hispanics use Spanish, and yes, we do use words differently, the only difference is that most central american and south american countries still use the vos, vosotros, etc

  38. Jose Rodriguez says:

    It is indeed a spanish radio station , for the simple fact that the language used is SPANISH.
    And in regards to the PC side , there is a certain degree of that in Spanish speaking people but not to the extreme

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