ABC Stores To Allow Tastings

Brent Finnegan -- April 22nd, 2010

Ever wonder about the difference in taste between a single and a double malt scotch? Lord knows I have.

The AP reports that “in July, the state will let customers sample products before buying at about 330 Alcohol and Beverage Control, or ABC, stores.”

The stores in Harrisonburg will be eligible, but that doesn’t mean that they will have regular tastings. It’s up to the company representatives when and which stores will have on-premises samples of the products they’re distributing. It’s not up to the individual store managers.

Virginia ABC officials are developing guidelines for tasting events with those concerns in mind, said spokeswoman Kathleen Shaw. The law specifies customers can only sample a total of 1.5 ounces — or about a shot — of distilled spirits at a tasting event, which will be conducted by the companies. (AP)

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3 Responses to “ABC Stores To Allow Tastings”

  1. Renee says:

    Huh, really interesting. I’m not familiar with a lot of different hard alcoholic drinks, so I would love to taste before buying, especially the high-priced liquors!

    The downside about it being run by the companies and not the managers is that it’s likely you won’t be able to compare multiple brands side-by-side.

    Smart move, though. Even just having a tasting will bring more people into the store.

  2. Barnabas says:

    Isn’t one shot enough to make some people legally over the limit?

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