hburgnews.com

Immerge Technologies, located in downtown Harrisonburg, is splitting its web design and software development divisions. The web division has been acquired by McClung Companies of Waynesboro, while spin-offs CodeFluent and SpedWare will continue as independent software development companies.

Immerge announced Tuesday in a press release:

McClung Companies of Waynesboro has substantially acquired Harrisonburg-based Immerge Technologies as of August 2010.

William Roy, former Vice President of Immerge will now continue to develop and maintain websites and provide social media strategies under the name Immerge, now as a division of the McClung Companies.

Tom Trevillian, President of McClung Companies, said, “McClung is more than just a printing company. We have so much more to offer to our customers, and now our customers can receive all of their marketing services with one company they know and already trust for quality results.”

William Roy added, “This change will foster greater ability to serve all of our clients. Now we are better suited to provide the entire spectrum of marketing needs from traditional media like print brochures and direct mail to new media such as Websites and social media strategies.”

For more than 65 years, McClung has been a trusted name among associations, designers, corporations, and educational institutions for printing. Since the 1980s, McClung has been expanding its services to include direct marketing, fulfillment services and now a complete set of Web services.

Since its founding five years ago, Immerge has operated two divisions – one for software products for school systems and private corporations and one for website design services to the business community throughout the Shenandoah Valley. With this acquisition, the two divisions will officially split.

Justin Creasy, former President of Immerge, will continue the products division in new spinoff companies. He has established two new companies – CodeFluent and SpedWare. CodeFluent will continue to manage Immerge’s software products for mid-size corporations with clients including Houff Trucking of Weyer’s Cave. SpedWare will continue school system products with clients including Rockingham County Schools and Staunton City Schools.

McClung and Immerge would also like to thank Dick Halterman of Murphy Business Brokers & Appraisal for his services that led to the successful acquisition for McClung.