Holidays on Main Street Kicks Off The Holiday Parade

Press Release -- December 3rd, 2010

Holidays on Main Street, the annual holiday festival in Harrisonburg returns this year, on the same day as the annual Holiday Parade. On Friday, December 3rd, Harrisonburg Downtown Renaissance invites the community to Court Square beginning at 4:00pm for free carriage rides, hot cocoa, wandering carolers, food vendors, and more. Visit Santa and Mrs. Claus in Bank of America. Visit downtown shops featuring Holiday Gift Blitz specials.

This year, all aspects of this event will be free, thanks to a title sponsorship by The Colonnade Apartments and additional support from Arby’s Harrisonburg and Wal-Mart Logistics. “Carriage rides, Santa, a big parade, hot cocoa, and the JMU Marching Royal Dukes… I can’t think of a more festive way to kick off the holiday season with our community“ says Kris Hensley, Special Events Manager for Harrisonburg Downtown Renaissance.

Following the court square festivities, the annual Holiday Parade, organized by Harrisonburg Parks and Recreation Department, will begin at 7:00pm from the Municipal Building and will travel north on Main Street to the county administration offices. The celebration will continue after the parade on Court Square for holiday music from the JMU Marching Royal Dukes and a tree-lighting by Vice- Mayor Richard Baugh

The full event schedule is below. For additional details, call Kris Hensley at 540.432.8922 or visit

Schedule at a Glance:

4pm to 6pm

Classic Carriage Rides around Court Square

Visit downtown merchants with Gift Blitz specials for holiday shoppers


Free Hot Cocoa from Wal-Mart Logistics

Visits with Santa and Mrs. Clause at Bank of America, sponsored by Arby’s

Wandering carolers, music, and comedy improv skits

7pm Harrisonburg Holiday Parade, organized by Harrisonburg Parks & Recreation Department

Following the Parade

Vice-Mayor Richard Baugh lights the downtown holiday tree

Performance on Court Square by JMU Marching Royal Dukes

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